ICONOGRAPHY
WPP Iconography
In this project I was given the task to design the icon library for WPP, creating a cohesive system ranging from small UI icons, to large brand icons – it has been created for the use of all departments in the organisation and it is available for use on all collaterals, presentations, websites and digital channels.
ICONOGRAPHY GUIDELINES OVERVIEW
GUIDELINES - 128 PX GRID
VISUAL WEIGHT
32 PX ICONS
64 PX ICONS
128 PX ICONS
WPP ICONOGRAPHY IN SITU
FILLED ICONS
Each icon has an outline and fill version. Outlined icons work well for marketing collaterals and presentations. Filled versions work well at small sizes or to create a hover state.
Dimensions for both outline and filled icons must kept the same to avoid different icon proportions.
Dimensions for both outline and filled icons must kept the same to avoid different icon proportions.
64 PX ICONS REFERENCE
WPP ICONOGRAPHY IN SITU
ICONS OVERVIEW FROM THE ILLUSTRATOR EXPORT PANEL
